As TD Bank continues to champion financial education across its U.S. footprint, the institution—which is headquartered in Mount Laurel—is doubling down on innovative strategies to reach young people, including the use of competitive gaming.
The bank recently announced a high-energy collaboration with the Singleton Foundation for Financial Literacy and Entrepreneurship to host a Venture Valley video game competition at Johnson C. Smith University (JCSU) in Charlotte, NC. This event, where students can win cash prizes by mastering real-world business skills like budgeting, investment risk, and profit-and-loss management, serves as a powerful example of TD Bank’s commitment to making financial preparedness engaging and accessible.
Bringing financial literacy to the digital age
The competition features Venture Valley, an award-winning, free, multiplayer business simulation game that takes players from running small operations to managing complex ventures. This high-tech approach aligns perfectly with the bank’s strategy to meet students “where they are—on screens,” according to Amber Tofilon, Head of U.S. Sustainability at TD Bank.
TD Bank’s commitment to financial education is a core part of its community impact efforts in its headquarters state of New Jersey and the wider Mid-Atlantic region. The bank is widely known for programs like the TD Bank WOW! Zone and its partnerships to deliver financial curriculum through organizations like EverFi to local K-12 students. These initiatives emphasize foundational financial skills to build long-term economic success for young residents.
A proven model for confidence
The success of the gaming format is clear: a survey of Venture Valley players showed that over 80% of students reported the game effectively enhanced their understanding of entrepreneurship and financial education.
“Financial preparedness is critical for long-term success, especially in the small business sector, and we’re committed to supporting programs that make financial learning more accessible, engaging, and practical,” added Tofilon.
The gaming tournament model, which has been successfully deployed at campuses across the country, brings a fun, competitive environment to a subject that is vital to future economic stability. By partnering on initiatives that leverage technology and competition, TD Bank continues to invest in the next generation of entrepreneurs and financially confident citizens in New Jersey and beyond.
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