Glossary of Terms

Communication intended to influence the behavior of a specific target audience, such as inspiring a purchase.
Measurable resources, such as cash, equipment, inventory or real estate.
Business Valuation
An estimate of the economic value of an owner’s interest in a business. Valuation is used by financial market participants to determine the price they are willing to pay or receive to effect a sole of a business.
Cash is a legal tender, a currency that can be used to immediately purchase goods, debt, or services with no financing involved.
Capital Appreciation
The difference between the purchase price and the selling price of an investment. In Venture Valley, it’s the difference between the purchase price of a business and its final valuation or selling price.
A Corporation is an organization usually a group of people or a company authorized by the state to act as a single entity and recognized as such in law for certain purposes.
Cost of Goods
The combined costs of material, labor, overhead, and other direct expenses involved in producing goods for sale.
An amount owed, such as for loans, purchases or other commitments.
A payment, typically representing a share of after-tax profits, distributed by a company to shareholders.
Expenses are costs that a business incurs to operate and generate revenue. Expenses can include the cost of goods, rent, utilities, marketing, and administrative staff.
Fixed Expenses
Fixed Expenses are expenses such as rent, utilities, equipment, and insurance. The costs remain the same, regardless of the number of products produced or services provided. They’re also known as indirect costs or overhead.
Gross Profit
Gross Profit is the amount of money a company makes after deducting the costs associated with creating and selling its products or services.
Investment is the act of putting money to work with the goal of future gains, knowing there is a risk of loss.
The money paid regularly at a particular rate for the use of money lent or for delaying the repayment of debt.
Money borrowed for a specific purpose, with the intention of repayment, typically with interest.
Market Share
A company or brand’s percentage of total sales in a specified market.
Match Profit
Match Profit is the sum of all your businesses’ profit and loss.
Match Investment
Match Investment is the percentage of your investment account ventured in a match. The Investment Net Return is calculated by multiplying the match profit by the percentage of venture investment.
The process of planning and executing the pricing, distribution and promotion of a product or service, to increase awareness and sales.
A long-term loan to buy property, where the property is collateral.
Net Profit
Represents the amount of money remaining after all expenses have been deducted from a company’s total revenue.
Net Return
In Venture Valley, Net Return is the money earned on your Venture Investment in a match’s Match Profit. In general, it’s the net income from an investment after deducting all expenses from the gross income generated by the investment.
Net Worth
Simply put, your net worth is everything you own of significance (your assets) minus what you owe in debts your liabilities).
The ongoing fixed expenses of operating a business such as rent, advertising, and wages.
Payment Using Cash
Cash is a legal tender currency or coins that can be used to exchange goods, debt, or services.
The process of assigning a monetary value that a manufacturer will receive in the exchange for services and/or goods.
An item or service that is manufactured, offered or refined for sale.
Product Quality
The measurable and intangible characteristics of goods for sale determine their desirability to consumers.
Profit & Loss
Profit & loss, otherwise known as a P&L, is a financial statement summarizing a company’s revenues, costs, and expenses over a specific period, typically a quarter or year. The net result shows whether a company made a profit or lost money.
A marketing tool to increase or improve the perception of the promoted product/service to boost sales.
Revenue is the gross income from which costs are subtracted to determine net profit.
Transactions where one party receives goods or services in exchange for money from another party.
Supply & Demand
The relationship between the availability of goods or services and the amount customers are willing to pay for them; in an otherwise stable market, excess supply drives down prices and scarce supply drives them up.
Invest in your skill at playing the game and earn a percentage of Match Profit.
Variable Expenses
These are costs that can change, or will get paid on a non-standard timetable.
Variable Costs
Costs that vary with a change in scope or speed of production.
Compensation is computed on an hourly, weekly, or other basis and typically paid regularly; salary.
Animated characters at amusement park.

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